Homegrown, ASwadeshi Renaissance

A quiet resurgence of the Swadeshi spirit a century later, “Homegrown” is a new digital movement with its roots in the colonial past. The movement celebrates Indian craftsmanship, textiles, and an aesthetic that is deeply merged with daily Indian life. Set against a terracotta like backdrop, this narrative is a contemporary exploration of some of the most cherished Indian traditions like block printing, artisanal jewellery, and Madras checks.